PRG Switzerland has rebranded as PRG Gear, broadening its reach beyond Swiss borders. With this move, PRG brings its dry rental sources under one single brand with the focus of being a source of equipment rental for the wider production community.
PRG Gear’s office in Zurich is ideally located since it is right in the heart of Europe and can easily offer professional services going beyond. Within 24 hours PRG Gear will be able to serve a radius of 600 km straight from its 7,500 m2 warehouse, which is amongst the largest equipment inventories for all types of production disciplines in the event industry. Working with PRG Gear means having access to leading edge technology and ever evolving gear in audio, video, lighting, LED, cameras, rigging, media servers, fibre and more.
“Not only will former PRG Switzerland clients be able to rent equipment from PRG Gear in Zurich, they will also be able to count on a widened offer of support solutions for their productions. With the ever shortening installation and dismantling schedules on-site, we want to include mobile and efficient solutions in our strategic offerings in the future,” said PRG Gear Zurich General Manager, Martin Fischer. “We will be offering an additional space in our warehouse facilities for our clients to optimise time and prepping of their projects on-site.”
Working in conjunction with Martin Fischer, General Manager of our Zurich subsidiary, Niklas Bohr will be the new Head of Business Development at PRG Gear in Switzerland. With his many years of experience, Niklas will focus on Austria, France and Italy and address new customers in Europe.
“The moment is right for us to strengthen our brand and move forward as one PRG. We already have 15 well established PRG Gear affiliates in the United States that focus on our dry-rental business. It is only natural to unify the sub rental brand globally,” said PRG CEO, Stephan Paridaen. “While the events sector is still reeling from the corona pandemic, we want to make sure that we are ready for the industry to kick off again stronger than ever and face the, what we all hope to be, a roaring 2022 and most of all, serve our clients at our best.”
PRG Gear Switzerland has 14 years of experience in the dry hire business.