PUSH LIVE has appointed Nick Castaneda as its new Chief Commercial Officer.
Castaneda, previously Senior VP of International Sales at The Switch, joins the fast-growing digital audience and live content agency as it looks to drive further expansion into new markets and sectors.
PUSH LIVE’s unique streaming technology and audience design strategy allows brands, rights holders, and content creators to customise and personalise live streams, distributing them to an unlimited number of channels and platforms. Clients include world-renowned brands such as Amazon Music, BAFTA, Electronic Arts, Oracle Red Bull Racing and Virgin Galactic.
Castaneda will oversee the sales and marketing teams and form a key part of PUSH LIVE’s senior leadership team as they propel the business forward. Prior to joining the business, Castaneda oversaw the international sales team at live video production and distribution company The Switch, driving its expansion into APAC and EMEA regions. He has over 15 years of experience within broadcasting and live production, having worked at Pacific Television in close collaboration with broadcast partners FOX Sports Australia, Stats Perform, MTV and Sky UK.
Commenting on the appointment, Phil Tucker, Co-Founder of PUSH LIVE, said: “I am delighted to welcome Nick to the team, he has a huge wealth of experience in broadcast and live streaming. Nick has a proven track record of delivering commercial growth and a keen ability to open the eyes of clients and partners to the incredible opportunities that new tools and technologies bring. He will play a crucial role in taking us as a business to the next level as we look to expand into new sectors and transform the way audiences are designed,”
Nick Castaneda, Chief Commercial Officer of PUSH LIVE added: “I’m thrilled to be joining PUSH LIVE. With new technologies that offer a unique approach to audience design and curation we are set to have a revolutionary impact on brands, rights holders, and artists. I can’t wait to begin working with prospective partners and customers to turbo-charge the business’ ongoing expansion.”