On December 20, 2018, Solotech, a supplier of audiovisual and entertainment technologies for over 40 years, unveiled its new brand image during a special evening.
Playing with contrasts, the new identity showcases both the artists and the technicians, the onstage and the backstage, the cool colours and the warm hues. The new slogan “Solotech, Simply Spectacular”, captures the company’s understanding of the duality needed to realise creative visions.
More than just an aesthetic transformation, this brand update reflects Solotech’s positioning as an international leader in the audiovisual and entertainment technology industries, particularly now with the conquest of the American and European markets. Indeed, on November 27, 2018, Solotech acquired SSE Audio Group, the British leader in audio services, concluding the most important transaction in its history.
In fact, the redesign of Solotech’s brand image includes its new website showcasing the company’s new identity, which is the result of a long-term endeavour involving multiple collaborators (Ascendis, Apogée Solutions Créatives, etc.), and overseen by Christine Latour, Marketing and Communications Director, as well as her entire team. The implementation of the new brand will continue in the following months in Solotech’s offices and on its gear.