Following ECI Partners’ investment in TAG (The Appointment Group) in April 2024, this move supports their long-term strategic growth plans to further consolidate TAG’s position as the leading travel management company in entertainment and high-end corporate travel.
Jens Penny, Chief Executive Officer at TAG, announced the appointment of several executive positions to support the delivery of the long-term strategic plan and to ensure the company structure reflects the global nature of the business.
Penny stated: “I am delighted to announce the following changes to the Executive Team: Gabrielle Carr is appointed to Chief Operating Officer for TAG, globally. In addition to her existing operational responsibilities in the US and EMEA, Gabrielle will now assume overall responsibility for APAC operations; Shane Barr is appointed as Chief Revenue Officer for TAG, globally. Shane will have overall responsibility for new sales, business development, account management and marketing in all regions for entertainment and corporate clients; Byron Carr is appointed President – Global Touring and will have ultimate responsibility for the strategic direction and vision for touring, the largest division in the business. Completing the Executive Team lineup and remaining in their current roles are Bruce Wildgust, Chief Technology Officer, and Neil Barnes, Interim Chief Financial Officer.”
Originally hailing from Australia, Gabrielle Carr spoke about expanding her role to support the ever-thriving APAC region. “I am elated to become more involved with our highly successful APAC operation. This opportunity feels like a full-circle moment, allowing me to work closely with teams in the region that holds personal significance for me — home. I look forward to contributing to the ongoing growth and success of TAG globally,” Penny added.
Barr, based in TAG’s Queensland office, has been with TAG for more than a decade. Having joined the company in 2012 to establish the Australian office, TAG has since seen remarkable growth across the APAC region — including the establishment of a production division, successful launches of offices in Singapore, New Zealand and each state in Australia, five acquisitions and significant business growth.
He commented: “I’m excited to be part of this new chapter for TAG, as it perfectly aligns with our ambitious global growth strategy. Over the past decade, I’ve been proud to lead TAG’s expansion in the APAC region and contribute to the company’s success. This new role presents an incredible opportunity to drive TAG’s global revenue growth, and I’m eager to help shape the future of our business on a global scale.”
From January 2025, John Gianquitto, TAG’s founder, will become a Global Ambassador for TAG after more than 35 successful years in the business. From setting up the company all the way through to a business that is now the largest touring travel company worldwide, Gianquitto will continue to provide TAG with the benefit of his experience and expertise and will provide counsel as they further expand upon the business.
