The Occasionall Group has announced the completion of its largest project to date, providing staff for Taylor Swift’s iconic The Eras Tour.
The Eras Tour saw The Occasionall Group rise to the challenge of staffing events of this scale. Across 1125 shifts and over 7000 hours of dedicated service, Occasionall Staff team members played a role in enhancing the customer experience. With over 300 staff members on the ground this summer, the company was responsible for the distribution of over a million Pixmob wristbands.
In recognition of her leadership and contribution to the success of The Eras Tour staff fulfilment, Ella Haynes has been promoted to Event Staffing Manager at The Occasionall Group. Haynes has demonstrated her ability to lead, motivate, and deliver results under pressure. Her promotion is a testament to her hard work, dedication, and the pivotal role she played in coordinating the large-scale staffing efforts required for the tour.
“Having the opportunity to work on The Eras Tour was definitely a pinch-me moment for The Occasionall Group Team”, Haynes recalled. “Though there were high-pressure moments, the joy and feeling of accomplishment that followed made it all worth it. The whole team worked incredibly hard to ensure it was such a success – and I’m personally so pleased to see that success rewarded in the form of a new role.”
As Event Staffing Manager, Haynes will now oversee an expanded team of Staffing Assistants & Coordinators across both agencies; Festivall Staff and Occasionall Staff. This promotion marks a milestone not just in her career, but also in the growth and development of The Occasionall Group as a whole.
Additionally, Gabriella Cliffe will be rejoining the staffing team, as Staffing & Content Coordinator, bringing with her a wealth of experience and a passion for delivering exceptional service.
With the completion of The Eras Tour, The Occasionall Group is committed to providing staffing solutions for events of all shapes and sizes. From festivals to sporting events, concerts and even conferences, the company’s successes and internal promotions underscore its dedication to nurturing talent and delivering services to clients.
As The Occasionall Group looks to the future, it remains focused on expanding its reach, developing its team, and continuing to set the standard for excellence in event staffing in the events industry.
