CAST Group of Companies welcomed Visual Endeavors (VE) as a Creative Solutions Provider for BlackTrax in the United States.
Spearheaded by Aron Altmark, Visual Endeavors specialises in harnessing technologies to deliver immersive experiences across a variety of industries including live entertainment, corporate and brand activations, and Art Installations, to name a few.
With a specialisation in Technical Producing for XR, Live Events, and Immersive experiences, Visual Endeavors integrated BlackTrax into its tech stack to enable clients to leverage the true power of real-time tracking and automation across projects. Altmark, having first encountered BlackTrax in 2018, has since utilised the technology in various projects including installations with over 500 moving lights and 200 static lights. As a Creative Solutions Provider, VE will act as a key partner for BlackTrax, providing content, guidance on how to use the technology, and also integration support.
“What initially drew me to BlackTrax was its ability to seamlessly integrate with lighting consoles, although we’ve since expanded our use cases to include video tracking, spatial audio, and custom immersive experiences. I’ve always loved using technology to create tightly integrated designs, where the tech blends into the background and allows the audience or the performer to exist in a fully responsive creative canvas. BlackTrax excels in this aspect, thanks to its outside-in tracking and elegant tie-in to various industry standard tools. With this addition to our tech stack, we’re excited to empower our clients to reach new possibilities,” commented Altmark.
Visual Endeavors is authorised to sell, rent, integrate, train, and provide staffing on behalf of BlackTrax. With a new demo facility located within the community of Santa Cruz, VE will use this space to grow a creativity hub where clients are able to see firsthand how BlackTrax could be used on their projects, and the public can step into an environment where they can experience the developments to technologies in an immersive art environment. Powered by Notch, central to this space is a room filled with interactive video elements that are complemented by immersive soundscapes and dynamic lighting to showcase the diverse array of transformative possibilities with BlackTrax.
“We’re honoured to welcome Visual Endeavours to our community of Creative Solutions Providers. This partnership not only reinforces our commitment to driving innovation and excellence in the industry but also represents a significant step forward in our mission to ensure creatives around the world can harness the power of real-time tracking. With Aron’s extensive experience and passion for delivering breathtaking experiences, we’re confident that this partnership will inspire creatives and redefine what’s possible for their productions,” added Dekkar Densham, Sales Manager, CAST Group of Companies.
