Absen Europe announces a distribution agreement with Pro-AV distributor, Ligra, allowing the company to exclusively distribute Absen’s LED Wall products throughout Italy.
The Italian-based distributor has made a $450,000 investment in Absen stock to ensure availability for Ligra’s customers. Large rental service companies and major system integrators, as well as global contractors, design firms, architects and professionals will have in-country access to Absen’s N Series for indoor installation, Absen’s D Series for indoor rental, as well as Absen’s X Series rental staging range.
Ligra Business Manager, Raffaele Losi, commented: “We were seeing customers very dissatisfied with low cost and low-profile LED wall products, which they wanted to replace a year after purchase. The Italian market needs an appropriately-priced, high-quality, indoor rental product amongst other things and the Absen ranges fill the demand. Going forward Absen customers will find in Ligra a single supplier for a wide range of traditional and innovative ProAV products.”
Absen’s N Series is designed for the needs of retail, in store, or as front or wall showcases. The LED medium maximises visual impact to customers and eliminates image disruption between the screens. Available in N2 version, 2.4mm pitch, and N4, 4mm pitch. While Absen’s X Series is the rental stagers staple, lightening the load speeding up build times. Available in: X5 version, 5,2mm pitch, and X7, 7,8mm pitch.
Alessio Giagnoni, Absen Europe’s Business Development Manager for Italy, said: “We are delighted to welcome Ligra into our VAP network. From this important partnership, Ligra will be able to efficiently service its LEDWall product customers with the best quality LED displays available and keep supply within acceptable timeframes. Absen will also support Ligra during its road show throughout Italy and in other important exhibitions to reach local customers and bring Absen’s products out of the showroom in Vigolzone. Our sales and technical force will be available at any time to satisfy Ligra’s customer needs.”
