ADJ has partnered with the More Than Group in Belgium. With more than 100 years of collective experience in the AV industry, the company is ideally placed to help with the growth of ADJ’s market share in Belgium as well as to provide the logistical infrastructure that will ensure existing customers in the country have quick and easy access to the latest ADJ fixtures.
Describing itself as a ‘distributor of added value’, the More Than Group is built on a wealth of industry experience. Its focus is on providing fast, reliable, and personable service, driven by Sales Director Micha Meijer who has a huge amount of experience, both in equipment sales and as a lighting professional. Having worked for more than 25 years as a lighting designer and operator for concerts, theatre productions and corporate events, Micha has the necessary knowledge and insight to help customers select the right products for their particular requirements and budget. The wider More Than Group management team consists of other industry veterans, each with 25 or more years of experience in the field, and the company also has a solid back office and warehouse setup ready to process and deliver ADJ orders of any size throughout Belgium.
“As ‘distributors of added value’, we only sell those brands we would buy ourselves,” explains Micha. “ADJ’s Select Range of professional entertainment lighting, LED video and atmospheric effects equipment offers a winning combination of excellent quality, established market acceptance, good prices and favorable delivery conditions. These are the reasons why ADJ and More Than Group are a perfect match!”
Established in 1985, ADJ has more than 35 years of experience designing and manufacturing entertainment lighting products and has developed a worldwide reputation for innovation, quality, and reliability. The company serves the mid-market AVL rental, event production and installation sectors of the industry, from headquarters in Los Angeles, California as well as regional facilities in Mexico and Kerkrade, The Netherlands. ADJ’s range includes moving head luminaires, static washes, beam effects, audience blinders, strobes, DMX control hardware/software, LED video panels and related accessories, as well as fog, haze, and other atmospheric effect generators. The company’s products are used worldwide for events, productions, and festivals of all sizes, and are also installed in a wide variety of venues ranging from nightclubs and lounges to concert venues and event centers; theatres and churches to trampoline parks and entertainment centers. ADJ Europe distinguishes products at the top of the company’s portfolio – those specifically designed for production/rental, theatre, and large installation projects – as the ‘Select’ range, and it will be these products for which More Than Group will serve as exclusive distributor in Belgium.
“We at ADJ have been searching for a long time for the right partner to help develop our business in Belgium and we are confident that More That Group is the right choice,” comments ADJ’s European Sales Director, Sebastian Mobers. “The team behind the company is hugely experienced and extremely well connected throughout Belgium. They are well placed to expand ADJ’s market share in the theatre and production segments as well as to provide responsive, local support to both new and existing customers in the country.”
