Cymatic Audio, manufacturers of high quality, Swiss-engineered recording, playback and networking devices, has announced the appointment of Riverside Audio as handlers of exclusive sales representation of all Cymatic products throughout the UK.
Riverside Audio is headed up by UK sales veteran, Nick Longland, whose background in the MI and pro audio industry spans almost 20 years, including nearly 13 years with Sennheiser UK. During that time, Longland has gained extensive knowledge of the industry, and built strong relationships with customers.
Cymatic Audio CEO, Arie van den Broek, commented: “Nick’s experience and vast network of contacts in the UK across both MI and pro audio markets make him ideally placed to represent Cymatic products in the UK. His personal and personable approach and ‘rep firm’ business model are a perfect fit for us, and we are looking forward to a mutually profitable working relationship.”
“In setting up Riverside Audio, my aim was simple,” Longland explained. “My role is to provide the best, no-nonsense sales service whilst looking for efficient ways to sell through. Key to my success is in selecting high quality brands to represent, and Cymatic Audio is a perfect example: I was immediately impressed, not only by the existing product range, but also by Cymatic’s forward-thinking approach to technology and their strategy of introducing products to the market that are real solution-providers without breaking the bank.”
Riverside Audio will be taking sole UK sales responsibility for the brand from 1 January 2018. Longford’s immediate priorities will be to restructure the current dealer network in addition to running UK training programs and developing product awareness campaigns to serve local marketing needs.
