The Live Design International Conference and Tradeshow (LDI) has firmed up its experiential design foundations by joining the Questex stable.
The move follows the runaway success of LDI2019, held at the Las Vegas Convention Center in November, which reported record attendance from an array of both established and first-time exhibitors. Armed with these figures, it is now aligning its mission for growth in the experiential sector with Questex, which has US offices in New York, Boston and Washington DC.
“This exciting development allows us to provide our audience and exhibitors with even better experiences, professional training, and engagement as Questex is strategically focused on the experience economy,” said LDI Show Director, Jessi Cybulski. “LDI remains dedicated to serving and growing the live design community. We don’t anticipate any of our Live Design/LDI Community will experience any changes, except good ones, as we move forward. Expect more information on this soon.”
Questex states its goal is to create a ‘world-class information services business by advancing companies who help people live longer, healthier and better lives through the Experience Economy.’
“The Experience Economy is here. Companies driven by ‘experiences’ have a competitive advantage with business growth. In fact, they grow four times faster than companies that don’t embrace the Experience Economy,” said Paul Miller, CEO, Questex. “Research shows that 74 percent of consumers prioritize experiences over products or things. The customer experience has taken over from price and product features as the key brand differentiator because individuals want to participate in meaningful work completed on their own timetables. As businesses compete for the attention of customers, experiences become a unique selling point.”
Kelly Turner, Director of Sales at LDI, commented: “Our focus is now on LDI2020 as we continue to grow and work to provide a conference and tradeshow that focuses on the elevation and success of the Live Experience Production industry.
“LDI remains true to its core audience of designers, technicians, programmers, consultants, and end users of entertainment technology for all types of live events. The exhibit floor will comprise the leading manufacturers you know and love, as well as emerging ones, as the show expands into new areas. In addition, the intensive, week-long conference program will remain the industry’s most comprehensive source for professional training.”
