German fiber network specialists, Optocore, have appointed Dusseldorf-based United Brands GmbH (United B) as their new German distributors with immediate effect.
The move was a logical one for both parties. Tine Helmle, Optocore Director of Sales & Marketing Said: “With the expansion of our product portfolio such as Festival Box, AutoRouter and our Madi series United Brands was a perfect match. Due to their expertise and long-time experience in install and live events they bring huge potential in placing Optocore as the main sound distribution network on the market.”
And United B’s Jens ‘Bubbes’ Steffan, who will largely oversee the Optocore account, said: “Of course we were familiar with Optocore technology through our distribution of DiGiCo [digital consoles]. So it was just a small step to contact Optocore. The company has a lot of very interesting products, which perfectly match our customers’ demands.”
Discussions had started back in early March, he said. “We think Optocore is the only really professional solution for transporting audio in the digital domain. Based on our high standards with DiGiCo and Adamson, it is a perfect fit with all our other brands.”
He anticipated a positive response from the professional live market, including installation, festivals, theatres … “anywhere that flexibility and high-quality sound quality are essential.” The main potential will be both as part of package with DiGiCo systems or as stand-alone Optocore systems with Festival Boxes or AutoRouter.
United B has wasted no time in getting started. Having already received formal Optocore training they have purchased a demo system and stock comprising Festival Box Petit, AutoRouter, DD32R-FX, DD4MR-FX and X6R-FX in different versions.
“We will use all of these options to create awareness,” he concluded. United B will be systematically introducing clients to the new portfolio, with two key dates in January: Hamburg Open 2020 (January 22-23) and United B Winter Summit (January 28-29) earmarked for further exposure.
Tine Helmle concluded: “This is the start of a new chapter for us in Germany and one which offers exciting prospects for both parties.”
