Void Acoustics wrapped up ISE Show 2022 in Barcelona with a book full of new customer contacts, confirmed orders and an overwhelmingly positive response to the new Cyclone 4 – the latest compact, versatile addition to the Cyclone speaker series.
“Our expectations for ISE have most definitely been exceeded,” reported Void Acoustics EMEA Sales Manager, Josh Pearce. “We had designed an open and welcoming stand for us to reconnect with many of our existing customers – both from Europe and from further afield. And there was a constant stream of global customers and potential new customers coming onto the stand from as far afield as Mongolia, Israel, India, Central America and Africa. As well as the UK and all the main European countries! It was fantastic to be able to greet our global family and to see so many people face-to-face for the first time in a long while.”
Void Acoustics reported high footfall onto the stand throughout the four-day show and with the show being held in Spain for the first time, the team saw almost its entire dealer network from the Iberian Peninsula.
“The reaction to Cyclone 4 was very positive. In fact people absolutely loved it. The feedback from our dealers, distributors and end users has been all about the sound quality of this compact speaker” explained Pearce. “People love how it looks and they told us in no uncertain terms they are excited to start specifying it on projects all around the world!”
In addition to the show-stopping Cyclone 4, Void Acoustics were also showcasing the recently launched addition to the Venu range – the ultra-compact Venu 208 subwoofer, as well as its newest Bias Q3 touring amplifier. These products were ably supported by the full Cyclone range and a variety of other products from the expansive Venu and Air series – all of which could be seen up-close on the stand.
“It was a first for Void at a trade show to return with a full book of pre-orders and stock orders, so we could not be more thrilled. We also upped the ante on our brand awareness,” Pearce said. “It is going to be a busy time for the team to follow up with some exciting new customers from regions of the world which are new to Void Acoustics, as well as discussing order fulfilment with current clients.”
Void Acoustics Marketing Manager, Amy Harvey concluded: “There is now doubt that we can already say that ISE 2022 was a huge success for Void Acoustics. We couldn’t have asked for more after a two and a half year hiatus away from European trade show floors. The entire team was thrilled to be back and to see the excitement on peoples’ faces! The whole show had an incredible buzz for us and we are already looking forward to next year.”
